AxonJay is a Belgian startup that blends the concepts of advanced technology and natural freedom in its brand identity. The name combines "Axon," which represents the long, slender projections of neurons associated with smart AI, and "Jay," a bird known for its agility and freedom. This duality reflects the company’s mission to harness the power of artificial intelligence while promoting a sense of liberation and innovation in its solutions.
In developing the brand identity, significant emphasis was placed on creating a logo that encapsulates these themes. The logo features a stylized representation of a jay, designed with the golden ratio in mind, which not only enhances its aesthetic appeal but also embodies a sense of balance and harmony. This mathematical principle ensures that the logo is visually striking and memorable, reflecting the sophistication of the technology behind AxonJay’s offerings.
The overall branding process involved exploring various design elements, color palettes, and typography that resonate with the concepts of intelligence and freedom. The color scheme was chosen to evoke a sense of trust and creativity, reinforcing the company’s commitment to innovative AI solutions. Through this thoughtful approach to brand identity, AxonJay aims to position itself as a forward-thinking leader in the technology space, combining the intelligence of AI with the liberating spirit symbolized by the jay.
