Inzynk is a Swedish-based startup specializing in account-based marketing, focused on delivering tailored strategies to specific target audiences. I was contracted as a freelancer to develop a website design that embodied a contemporary aesthetic, moving away from the traditional corporate look.
The design process began with understanding Inzynk's brand identity and target audience, collaborating closely with their team to gather insights. I created user personas to identify client needs, ensuring the design was visually appealing and effective.
I developed a modern layout featuring clean lines, bold typography, and a vibrant color palette to convey innovation. Careful curation of imagery reflected Inzynk's focus on personalized marketing solutions, enhancing user experience.
Throughout the project, I prioritized responsiveness for seamless functionality across devices and incorporated interactive elements to engage users. Finally, I collaborated with the development team to ensure the design translated effectively into a fully functional website, positioning Inzynk as a forward-thinking leader in account-based marketing.
