The rebranding of Bisnode aimed to transform its traditional corporate identity into a modern, engaging, and approachable brand that communicates warmth and accessibility. The primary challenge was to redefine how data is perceived, presenting it in a contemporary and dynamic way that feels more inviting and easier for audiences to engage with. To launch the new brand identity, a video was developed to not only showcase the refreshed look but also to highlight Bisnode's strengths and emphasize its new, quirky aesthetic. The video effectively communicates the brand’s evolution and its commitment to making data more engaging and accessible.
