The marketing campaign targeted companies that rely on data analysis but experience poor decision-making due to low-quality data or misinterpretation. To address this, we developed a video illustrating how such issues can hinder business growth, emphasizing the crucial role that accurate, high-quality data plays in effective decision-making. The video process primarily showcases the pain points where companies struggle with unreliable data, then transitions to demonstrate how Bisnode’s advanced analytics and data solutions provide precise, actionable insights that transform decision-making outcomes and drive business success.